Munguva pfupi yapfuura, Komiti yeOlympic yepasi rose yakaburitsa Beijing Winter Olympic Games Marketing Report (inozonzi Chirevo). Zvinoenderana nedata kubva kumasangano akazvimirira ekutsvagisa, rekodhi 2.01 bhiriyoni pasi rese vakatarisa 2022 Beijing Winter Olympic Games kuburikidza neredhiyo, terevhizheni uye mapuratifomu edhijitari, kuwedzera kwe5% pamusoro pePingchang Winter Olympic Games makore mana apfuura. Pamusoro pezvo, iyo Beijing Winter Olympic Games yakapawo mhinduro dzinogutsa maererano nerubatsiro rwekushandira pamwe, franchise chigadzirwa manejimendi, nezvimwe.
Chirevo chinoratidza kuti vateereri vepasi rose vakatarisa 713 bhiriyoni maminetsi emishumo yeOlympic kuburikidza nematashi evatepfenyuri vekodzero dzeOlympic, kuwedzera kwe18% pamusoro pePingchang Winter Olympic Games. Nguva yese yekutepfenyura yevanotepfenyura vane mvumo papuratifomu yedhijitari yakasvika rekodhi maawa 120670. Huwandu hwevashandisi vakazvimiririra vewebhusaiti yeOlympic yepamutemo uye nharembozha yekushandisa panguva yeBeijing Winter Olympics yakasvika 68 miriyoni, yakapetwa kaviri iyo yePingchang Winter Olympics. Huwandu hwekudyidzana hweOlympic social media panguva yechiitiko chakasvikawo 3.2 bhiriyoni.
Mutungamiri weIOC Bach akataura zvikuru nezveizvi: "Mitambo yeBeijing Winter Olympics ndiyo yepamusoro-soro yekutora chikamu chedhijitari munhoroondo."
Kutariswa kwevateereri kwakawanda kuchaunzawo mari yakawanda kuIOC. Chirevo chinoratidza kuti mari yose yeIOC kubva muna 2017 kusvika muna 2021 ichava 7.6 mabhiriyoni emadhora ekuAmerica, iyo mari inobva kukodzero dzekutepfenyura kwenhau ichaita 61% uye mari inobva kuOlympic Global Partner Program ichaita 30%. Aya maviri anoumba maviri akakosha masosi eIOC mari.
Panyaya yeOlympic Global Partnership Program, kubva muna 2017 kusvika 2021, mari yeIOC mundima iyi ichawedzera ne128.8% pamusoro pekutenderera kwapfuura. Parizvino, mabhizinesi gumi nematatu pasi rese abatana neOlympic Global Partnership Program, kusanganisira Alibaba neMengniu kuChina.
Sekuwedzera kune Olympic Global Partnership Program, Beijing Winter Olympics Organising Committee inewo chirongwa chekutsigira cheBeijing Winter Olympics. Sekureva kweChinyorwa, chirongwa chekutsigira cheBeijing Winter Olympics chakamisa nhanho ina, ichikwezva vanopfuura makumi mana vanobatana, vakaita mipiro yakakura kuchinangwa chikuru che "300 miriyoni yevanhu vari kutora chikamu mumitambo yechando nechando".
Panyaya yefranchising, IOC yakanyanya kurumbidza zvinhu zvine rezinesi zvine chekuita nemascot "Bing Dwen Dwen". Chirevo chinoratidza kuti kutengeswa kwe "Bing Dwen Dwen" kunotora 69% yekutengesa kwezvinhu zvese zvine marezinesi eBeijing Winter Olympics, kubva kumatoyi akapfava, matoyi akagadzirwa nemaoko, makiyi kumabheji. Munguva yeBeijing Winter Olympics, huwandu hwekutengesa hwematoyi akapfava, iyo mascot ye "Bing Dwen Dwen", yaive 1.4 miriyoni. Kubva muna Chivabvu gore rino, kutengeswa kwematoyi akapfava, iyo mascot ye "Bing Dwen Dwen", yakanga yasvika 5.2 miriyoni.
Semunhu anogadzira mhuka dzakashongedzwa nehunyanzvi, tinogona kupa OEM tsika sevhisi, tinogona kuita kuti zvaunofunga zviitike.Uye gore idzva reChinese richauya munguva pfupi, gore rinotevera ndiTsuro, tine tsuro dzakawanda.matoyi akapfavapa stock izvozvi, tambira kubvunza kwako!
Kubva ku "China Sports News"
Nguva yekutumira: Oct-27-2022