ZANO RACHO: Mumakore achangopfuura, pamusoro penzira dzechinyakare dzakadai semasupamaketi, zvitoro zvikuru, uye misika yemisika, matoyi akapfava anewo dzimwe nzira dzekutengesa dziri kubuda. Pamusoro pezvo, semaitiro matsva ezvidhori zvekotoni, ese makambani etoyi ane hunyoro anogona kuterera.
NHUNGAMIDZO
Munguva ichangopfuura, nhau dzekuti zvidhori zvakadai se "Lina Belle" uye "Bing Dwen Dwen" zvakabirwa zvakava chinangwa chekucherechedza kwevanhu. Mutori wenhau kubva kuChinese neKune dzimwe nyika Toys All Media Center akaona kuti pese panoonekwa IP yakakurumbira, zvigadzirwa zvayo zvekutanga zvakakurumbira zvepadivi zvichange zvine matoyi akapfava.
Sechitoyi chakajairwa, matoyi akapfava ane zvipingamupinyi zviri pachena zvemwaka, kazhinji zvinopisa mumatsutso nechando, uye zvinopisa muchirimo nezhizha; asi ivo vanewo zvakanakira, izvo zvinogona kushandiswa sematoyi evacheche nevana vaduku, sechisarudzo chevakuru, uye sezvipo kune vamwe. Pakupera kwegore uye kutanga kwegore, matoyi akapfava ari kutengesa zvakanaka, kunyanya zvigadzirwa zvakasiyana zvinoenderana nemusoro weGore Idzva. Tichitarisa gore rose, nzira dziri kubuda dziri kusimuka, izvo zvinotarisirwa kuve chiteshi chitsva chematoyi akapfava.
GORE-KUPERA ZVINHU ZVITSVUKU ZVIRI KUTENGESEWA
Shijiazhuang Nansantiao Jinzheng Toys Guta imusika wematoyi wakazara unopenya kuHebei, matunhu matatu ekuchamhembe kwakadziva kumabvazuva, Inner Mongolia, Shaanxi nedzimwe nzvimbo. Maneja weguta rematoyi akaudza vatori venhau kuti mushure mekupinda munguva yechando, kutengeswa kwematoyi akapfava muguta rematoyi kwakanyanya kunaka, kunyanya akasiyana zodiac akatevedzana uye Internet mukurumbira nhepfenyuro. “Matoyi akapfava anoenderana nedingindira renyeredzi neGore Idzva anonzi 'zvinhu zvitsvuku', uye anowanzo tengeswa mugore rapfuura. Muna Ndira gore rapfuura, kubuda kwedenda muShijiazhuang kwakakonzera kudzokororwa kwe 'zvinhu zvitsvuku' mune vatengesi, saka munhu wese anonyanya kungwarira gore rino, kunze kwevashoma. kuunganidza zvakawanda. Nekudaro, "zvinhu zvitsvuku" zvegore rino zvaita zvakanyanya, uye kudiwa kwezvitoro kwakanyanya. Vatengesi vazhinji vanogona kungotamisa zvinhu kubva kuvagadziri kwenguva pfupi, uye nekuda kwedenda, sinou inorema, nezvimwewo. Zvinhu uye zvekufambisa hazvisi nyore nekuda kwezvikonzero. " Musi wa24 Ndira, mutori wenhau paakabvunzurudza Ren Manager, "zvinhu zvitsvuku" mumusika wematoyi weShijiazhuang zvakatengeswa.
Pamusoro pezvigadzirwa zvinoenderana nedingindira reGore Idzva, “zvinhu zvikuru” (zvigadzirwa zvine hukuru hukuru) zvakatengeswawo zvakanaka gore rapfuura, senge hombe jena chena, mapiro ekukanda marefu nezvimwe zvigadzirwa. Maneja Ren akati mukupera kwegore, makambani mazhinji achatenga matoyi epamusoro-soro sezvipo zvevashandi nevatengi. Iwo matoyi akapfava eShijiazhuang Nansantiao Jinzheng Toys Guta anonyanya kubva kuGuangdong, Shandong, Hebei nedzimwe nzvimbo, ese ekutanga uye ane mvumo, anogona kuzadzisa zvinodiwa nevatengi vakasiyana.
Kupera kwegore ndiyo mwaka unopisa wekutengesa wematoyi akapfava. Mukati megore rose, vatengesi vachatora mhinduro nenguva kune nzira dzekutengesa zvichienderana nezvinodiwa nevatengi zvezvino zvekusimudzira kutengesa. Maneja Ren akati nekuti matoyi akapfava akakodzera chaizvo zvipo, anotsvakwawo nevanhu vazhinji panguva dzemitambo yakasiyana. Munguva yeMutambo weChirimo, "zvinhu zvitsvuku" uye "zvinhu zvikuru" zviri nyore kutengesa, uye mazuva ese anotengeswa zvakanyanya mamodheru anosanganisira akasiyana madhiri, IP zvigadzirwa uye zvimwe zvigadzirwa.
ZVINHU ZVIRI KUCHIRIMUKA ZVINOFANIRA KUTEERERA
Mumakore achangopfuura, pamusoro penzira dzechinyakare dzakadai semasupamaketi, zvitoro zvikuru, uye misika yemisika, kune zvakare nzira dzekutengesa dziri kubuda dzematoyi akapfava.
★Chain of boutique/department store. Zvitoro zvakawanda zvemaketani / madhipatimendi munzvimbo dzekutenga nemigwagwa yekutengeserana, yakadai seMINISO, Chaopin Zhishang, X11, Nome, Minihome, Ximei Eslite, nezvimwewo, zviteshi zvitsva zvekutengesa matoyi. Inonakidza Nest Tsika, Laiyang Shihong, Meng Shiqi uye mamwe makambani emitambo akabatana nechiteshi ichi. Maererano nemishumo, zvitoro zvechain boutique / dhipatimendi zvakanyanya kune vechidiki, uye mutengo wekutengesa wezvigadzirwa hauna kukwirira, kubva kune mashoma yuan kusvika kune gumi nemaviri eyuan. Aya machani anochinjika zvakanyanya, kazhinji achitengesa izvo zvakakurumbira, uye anogona kukurumidza kugadzirisa zvigadzirwa zvinotengeswa zvinoenderana nekuchinja kwemusika maitiro. Kudyidzana nematanho aya kunoda kuti makambani anzwisise mafambiro emusika uye kugadzira zvigadzirwa zvinoenderana nemafambisirwo emusika uye zvinodiwa nevatengi. Kazhinji kutaura, zvigadzirwa zvine IP mvumo, yakanaka dhizaini, yakakurumbira mavara ekufananidza uye mamwe maitiro anonyanya kufarirwa.
Tichifunga kuti mazhinji ematanho aya akasungwa, kana kushandira pamwe kuchigona kusvikwa, zvinopa mupiro wakakura mukuita kwekambani. Mamwe makambani mubvunzurudzo akataura kuti chiteshi chezvitoro chezvitoro / dhipatimendi chakapa makumi mashanu muzana ekuita kwavo.
★Bata chidhori muchina. Mumakore ekutanga, apo kukwidziridzwa kwekubata michina yezvidhori kwakatangazve, kutyaira kwekutengesa kwematoyi akapfava kwainyanya kukosha. Mumakore achangopfuura, nzvimbo dzekutenga, migwagwa yekutengeserana, nzvimbo dzekushanya nedzimwe nzvimbo dzine zvitoro zvakakosha zveclaw machine. Michina yeclaw inoratidzwa muchitoro ndeyehukuru hwakasiyana, uye matoyi akapfava ari mumichina yeclaw ane masaizi akasiyana. Zororo rega rega, unogona kugara uchiona zvitoro izvi zvakazara nevana nevakuru.
Nezve muchina weclaw senzira yekutamba yematoyi, indasitiri ine maonero akasiyana, vamwe vanobvuma uye vamwe vanoramba. Nekudaro, maererano nekuona kwemutori wenhau, kusiyana nemakore mashoma apfuura, mazhinji emichina yeclaw yaive yakaderera-yekupedzisira uye yekunyepedzera zvigadzirwa. Ikozvino chiteshi chiri pachena chakura uye chakarongeka, uye nhamba yechokwadi yakatenderwa uye yemhando yepamusoro zvigadzirwa zvekugadzira zviri kuwedzera. Mushambadzi anoshandisa muchina weclaw muguta reTianhe, Guangzhou akaudza vatori venhau kuti vechidiki vane zvinodiwa pazvigadzirwa kana vakabata zvidhori. Zvigadzirwa zvisina kunaka, zvakashata, kana zvemhando yakashata hazvigone kukwezva vatengi, saka vanozotsvaga zvigadzirwa zvinoenderana nazvo pakusarudza zvigadzirwa. Vechidiki vanozvifarira.
★Zviteshi zvemadhiri zvinotamba. Muna 2021 chete, kuchave nemazana ezvitoro zvitsva zvemitambo munyika yose, uye chiteshi chemitambo chemazuva ano hapana mubvunzo kuti ndiyo inonyanya kufarirwa chiteshi panguva ino. Matoyi ePlush anopindiranawo neChaowan chiteshi, senge Chaowan brand kuvhura mapofu ebhokisi zvigadzirwa zvematoyi akapfava. Mutori wenhau akaonawo muchitoro cheTOP TOY kuti mamwe matoyi akapfava anoratidzwa pamasherufu ayo, uye mutengo wekutengesa unotangira pamakumi manomwe kusvika makumi masere yuan kusvika mazana maviri kana matatu yuan. Kubva pamutengo uye maitiro echiteshi, zvinogona kuoneka kuti matoyi akapfava anotengeswa neChaowan chiteshi haafanire kunge ari fashoni mudhizaini, asiwo emhando yakanaka uye inoyevedza. Liao Tangkui, mutevedzeri wemaneja mukuru weShenzhen Mengshiqi Cultural Industry Co., Ltd., akati akaonawo kuti vamwe vagadziri nemachaneli emafashoni muindastiri iyi vari kuyedza kuenderera mberi nekusimudzira zvakanakisa uye zvemhando yepamusoro. Mhedzisiro yacho inoramba ichionekwa, asi imhando uye mufananidzo wematoyi akapfava. Kuvandudza kunongedza nzira.
★Member store. Kuvhura chitoro chenhengo ndiyo nzira yekushandura yemamwe hypermarkets izvozvi, akadai seMetro, Carrefour, Yonghui, nezvimwe, izvo zvese zviri kuwedzera chimiro chechitoro chenhengo. Mamwe makambani ematoyi akapfava akabatanawo nezvitoro zvenhengo, uye akabatsira mukuita kwekambani. Mhando yechitoro ichi inoshandira nhengo, ine nzvimbo yakakwira, uye ine zvinodiwa zvepamusoro zvemhando yechigadzirwa. Inokodzera makambani ane pakati-kusvika-yepamusoro-yepamusoro-yekupedzisira posisheni zvigadzirwa. Uyezve, kuitira kuchengetedza kodzero uye zvido zvenhengo, mutengo wezvigadzirwa muzvitoro zvenhengo unowanzova wakaderera pane mutengo wemusika, saka wakanyatsokodzera makambani anoda kusimudzira mhando dzavo zvakanyanya, uye kwenguva pfupi, pop- kumusoro uye mamwe marudzi ekubatana ndiwo akanakisa.
A TREND TO WATCH
Kubva pamaonero ematoyi anotengeswa zvakanyanya pamusika, iyo IP rezinesi chikamu ndiyo inonyanya kupisa, kunyanya iyo yakakurumbira IP; kune zvakare musika wepakutanga dhizaini matoyi akapfava, akadai seyekutanga akatevedzana epink pigs neLolita tsuro, ayo anonyanya kusimudzirwa nemachaneli. Uye zvakare, mumakore achangopfuura, pane maitiro ayo makambani ematoyi eplush anogona kutarisisa, iwo madhiri edonje.
Zvidhori zvedonje, kureva kuti, zvidhori zvakagadzirwa nedonje, zvakatanga kuoneka sezvigadzirwa zvenyeredzi, uye zvishoma nezvishoma zvakagadziridzwa kuita zvigadzirwa zvemitambo zvemafashoni zvinosanganisa kusika kwetsika, hupfumi hwakanaka, uye kushandiswa kwemweya. Zvinoenderana ne "2021 Cotton Doll Player Insight Report" yakaburitswa naWeidian, pakati pevashandisi vedonje, "post-95s" uye "post-00s" account inodarika 69%; muna 2021, nhamba yevashandisi vanotenga zvidhori zvedonje pamhepo ichasvika miriyoni imwe, The transaction volume yakasvika bhiriyoni imwe yeyuan.
Kune misiyano mukugadzirwa kwematoyi edonje uye matoyi akapfava, kunyanya mukuti izvo zvinodiwa zvehunyanzvi uye ruzivo zvakakwira, asi maitiro ese akafanana, saka kune akawanda akapfava ematoyi ekutanga anopawo bhizinesi rekugadzira donje, uye mamwe. Apo fekitari yekutengeserana kune dzimwe nyika yakashandurwa kuita kutengeswa kwepamba, zvidhori zvedonje zvakatorwa sechirongwa chikuru chekusimudzira. Naizvozvo, zvisinei nekuti kambani ine simba rekugadzira zvidhori zvekotoni, maitiro aya akakodzera kutariswa.
Nguva yekutumira: Feb-25-2022